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The Best Email Marketing Strategy

5 strategies for better email marketing campaigns is :- (1). Personalize your messages (2). Segment your subscribers (3). Send mobile friendly emails (4). Test copy, design and buttons (5). Automate email campaigns when possible.

First things first, you need to make a plan based on what you hope to accomplish. Emails aimed at lead nurturing need to be handled differently than emails used to increase engagement and conversions.

Over 75% of email revenue is generated by triggered, personalized campaigns rather than one-size-fits-all campaigns according to DMA. That said, personalization is a must for customer retention. We all know it’s cheaper to keep an existing customer than to acquire a new one. Personalization nurtures your customers, keeping them engaged and interested by staying relevant and specific to their needs.

Just like the headline in traditional copywriting, your subject line is the only part most people read. In the case of email, it’s what determines whether or not they open it. Of all the personal data you can collect for targeted emails, one of the most important pieces is your subscriber’s first name. Subject lines featuring a first name have a 26% higher open rate. Be aware of length when writing a subject line. 50% of emails are opened on a mobile device, and iPhones can only show between 35–38 characters in portrait mode—so aim for subject lines in the 17–24 character range. And try to keep it to 3–5 words.

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5 important steps for better email marketing campaigns!

The Best Email Marketing Strategy

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Email Marketing

The Best Email Marketing Strategy

First things first, you need to make a plan based on what you hope to accomplish. Emails aimed at lead nurturing need to be handled differently than emails used to increase engagement and conversions.

Tell Us About Your Project

Unrivalled Levels of Service

The Best Email Marketing Strategy

Email Template Design

Tracking & Reporting

Email Marketing Campaigns

Email Newsletters!